TTU Bullet Adverting Team 2023-2024 – Tide

Check out our campaign for 2025

`2023-2024 Tide® Laundry Detergent`

The Bullet Advertising Team at Texas Tech is a group of students selected by interview to compete in a national student advertising competition. The annual competition is put on by the American Advertising Federation and features a corporate client. Past clients have included Nissan, Coca Cola, JCPenney, Yahoo, and State Farm. The client provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students’ critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each student team then pitches its campaign to a panel of judges in April and then June if the team progresses to Nationals.

I was placed on the Creative Team. Each week we drafted two new campaigns consisting of a pitch, prints, video spots, and promotions, and presented them to the team in hopes of landing on one that captured the message we were assigned in the brief.

After we finalized the Campaign, I was placed onto the pitch team where we write the script for the final presentation and present the campaign to a panel of judges. I was also made committee head for the book edit committee where I was in charge of making the final edits to the campaign book which consisted of the research, media planning, budget, and creative elements for our final campaign. The book was submitted into the competition, as well as the pitch. View the final campaign at the bottom of this page.